Facts · Facts & sources
3 sourced facts about the history and track record of opinion polling, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answer66 seats — which turned out to be exactly right
That exit poll is remembered as one of the most accurate in British election history.
Source: Wikipedia: Exit poll (2005) en.wikipedia.org
Answer7,774 voters (plus 4,919 phone interviews)
Exit polls combine in-person interviews on Election Day with phone interviews of early and absentee voters.
Source: Wikipedia: Exit poll (2020) en.wikipedia.org
Answer$36 million
Pew is a nonprofit, so its 'revenue' mostly comes from foundation grants and endowment support rather than commercial polling contracts.
Source: Wikipedia: Pew Research Center (2021) en.wikipedia.org